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Xueyi (Sherry) Zhou

Product Designer

Summary

Product designer with 5+ years at Huawei, Xiaomi and AppLovin, shipping to an OS used by 700 million people and to tens of millions of new phones each quarter. Led a design system adopted by 7+ teams and growth experiments that lifted app distribution 10.6%. Now part-time Head of Product at a reading-app startup, using AI tools to extend the role from design into data analysis, experimentation and production front-end code.

Work Experience

Head of Product (part-time)

Karmaplot · JuVon Holdings Limited / May 2026 – Present

  • Lead product for Karmaplot, a novel reading app, running experiments on conversion and monetization data to turn TikTok traffic into readers and revenue.
  • Use AI coding tools to work beyond design: ship production front-end pull requests and build the event tracking and analytics dashboards behind each experiment.

Product Designer II

AppLovin / Beijing, then Toronto / 2023 – 2025

  • Lifted app distribution 10.6% across 10M+ new devices by shipping 4 experiment tracks, with 75% click-through on the winning bundle.
  • Designed OOBE app discovery flows for Samsung, T-Mobile and a dozen other OEMs, reaching tens of millions of new phones a quarter and seven-figure revenue.

UX Designer, promoted to Senior UX Designer

Xiaomi / Beijing / 2021 – 2023

Design system & guidelines

  • Led MIUI Design System 2.0 for an OS used by 700 million people, aligning 7+ product teams and 6 SDK engineers on shared component rules and introducing design tokens.
  • Grew the guideline team from 2 to 7 people while rebuilding the full set of component guidelines.
  • Guided 20+ business teams through localization with multilingual guidelines: adaptive layouts that prevent text truncation, and cross-cultural rules for imagery, icons and color.
  • Set the foldable-screen design guidelines adopted by every business team across the OS.

Lock screen & desktop

  • Designed the MIUI lock screen editor as sole UX designer in a team of 11: one editing framework and two-axis gallery for 3 template families, 40+ screens in 10 months.
  • Delivered desktop interaction design for MIUI 14, including large icons and folders, continuous widget adding and widget edit-mode specs, validated through usability tests.
  • Designed and facilitated a 40-person co-creation workshop across departments on the desktop experience.

HCI research

  • Ran Xiaomi’s first design-led HCI study end to end, mapping 144 touch zones with 40 participants into heatmaps, hot zone guidelines and an audit app.

UX Designer, Human Factors and HCI Group

Huawei / Beijing / 2020 – 2021

  • Designed gesture systems and cross-device interaction for 3 form factors: phones, tablets and foldables.
  • Authored patents for cross-device interaction features.