Case study · Xiaomi · HCI research

Touch Hot Zone

Mapping where thumbs actually reach on a 6.8-inch screen, so layout decisions stop being guesses.

HCI Research · Experimental Design · Data-informed UX
144
screen zones measured
40
participants, both hands
75%
of users operate one-thumbed
40%
shorter task path shipped
01Overview
Overview

The first HCI design research project initiated by the design department at Xiaomi. We measured how thumbs really perform across today's large screens, turned the data into a hot zone map designers use daily, and packaged the method so it could be rerun on foldables and tablets.

My contributions
  • User research
  • Experimental design
  • Data analysis
  • User experience design
Team
  • 2 UX designers
  • 1 user researcher
  • First research project by the design team
02Screens outgrew thumbs

Steve Jobs called 3.5 inches the perfect size. Since 2012 screens kept growing anyway, and Xiaomi's bestsellers now run about 6.8 inches. Our thumbs did not grow with them, yet most layout rules still assumed they had.

The study aimed at three deliverables:

  • 01A touch hot zone map designers can use daily
  • 02Design guidance Xiaomi's business teams can apply
  • 03A replicable method for foldables and tablets
03The setup

Desk research surfaced two dominant single-hand grips, pinky supporting the back of the phone or catching its bottom edge. We scoped the study tightly so the data would stay credible on a limited budget.

  • Xiaomi 11 · 6.8 in
  • Single-hand use
  • Thumb clicking
  • Seated, stationary
  • Left and right hands
  • 50 / 50 gender split
04The experiment

We split the screen into 144 zones sized from Apple's ideal 9 by 9 millimeter target. In each zone, participants long-pressed a square, waited for it to turn green, then tapped it. 40 people, 20 per grip style, ran the task with both hands after 10 practice rounds.

Five metrics were collected for every zone:

  • Hit rate
  • Abandon rate
  • Misoperation rate
  • Click duration
  • Click offset
05What the data showed

Per-zone hit rates fell into three clean bands: an easy zone under the thumb's natural sweep, a stretch zone reachable with effort, and a dead zone the thumb abandons. The two maps below are the real data, left hand and right hand.

The real hit-rate heatmaps from the study: two phone screens covered in per-zone percentages, left hand and right hand, with high hit rates pooling in the lower corner near each thumb and falling toward the opposite top corner
Per-zone hit rates, left hand vs right hand. Warmer cells sit under the thumb.
06From map to shipped design

We applied the map two ways. Statically, by moving controls into the easy zone. Dynamically, by re-examining whole flows: among 500,000 daily calendar users, 70% only edit the title when creating an event, yet could not finish that one-handed. Auto-focusing the title and moving the confirm buttons down cut the interaction path by about 40%. The biggest win, bottom tab navigation replacing top tabs, launched in MIUI 15.

500K
daily active users analyzed
70%
create events by editing title only
40%
interaction path after redesign
07Takeaway
3.5 inches is the perfect size for consumers' hands.Steve Jobs, 2010. Screens kept growing anyway.

The findings were shared across design, product and research teams, and the method became the template for the folding screen, gesture and eye-tracking studies that followed.

Want the full dataset and method?

sherrrrrryz@gmail.com · happy to walk through the research