Onboarding survey
5-step survey drove 18% install growth. 1-step only drove 14%.
1-step
WINNER
5-step
As a Product Designer
I design for millions.
What does it mean to design for 700 million people?
It means making something personal — at a scale where nothing feels personal.
Xiaomi Lock Screen · 2023 · View project →
It means building the system that other designers build on.
Components
Design Tokens
Localization
MIUI Design System 2.0 · 2024 · View project →
It means ‘just make it bigger’ is never the answer.
Click a card to vote. Swipe, use arrows, or tap the dots to switch groups.
The user was checking today's schedule on the folded screen. When it unfolds, what deserves the extra canvas?
The user was glancing at the home screen. Unfolded: should the same icons just get bigger, or should the new space become something else?
The user was writing a single note. Unfolded: keep one column of uninterrupted space, or split into a list-plus-editor like iPadOS?
Foldable Screen Framework · 2022 · View project →
At Xiaomi, I designed for scale. Then I joined a company where design was measured differently.
I design for business
At AppLovin,
design was measured in dollars.
The OOBE app-recommendation flow ships with Samsung, T-Mobile, and a dozen other OEMs. It reaches tens of millions of newly unboxed phones each quarter and contributes seven figures of revenue.
Design Common Sense
“Fewer steps is always better.”
“Cleaner UI converts more.”
“Users hate being forced.”
We tested all three.
All three were wrong.
App bundle
Showing all app icons lifted installs by 0.47 per user. Collapsed view only lifted 0.37.
Collapsed
WINNER
Transparent
Recommendation browsing
Swipe cards reached 15.65% CTR. Free-scroll list stayed much lower.
Free-scroll
WINNER
Swipe