Onboarding survey
5-step survey drove 18% install growth. 1-step only drove 14%.
1 step
WINNER5 step
Xueyi (Sherry) Zhou · Product Designer
I, as a
UX Designer
A UX/Product Designer with experience at Xiaomi, AppLovin, and Huawei.
Designing for millions, for business, for teams, and out of plain curiosity.
01For Millions
What does it mean to design for 700 million people?
03
It means ‘just make it bigger’ is never the answer.
05
It means there's always another kind of design waiting to be made.
02For Business
At AppLovin, design was measured in dollars.
The OOBE app-recommendation flow ships with Samsung, T-Mobile, and a dozen other OEMs. It reaches tens of millions of newly unboxed phones each quarter and contributes seven figures of revenue.
Design common sense
“Fewer steps is always better.”
“Cleaner UI converts more.”
“Users hate being forced.”
We tested all three. All three were wrong.
App bundle
Showing all app icons lifted installs by 0.47 per user. Collapsed view only lifted 0.37.
Collapsed
WINNERTransparent
Recommendation browsing
Swipe cards reached 15.65% CTR. Free-scroll list stayed much lower.
Free-scroll
WINNERSwipe
03For Teams
My manager said this when he put me in charge of the design system:
“We just put a newcomer in charge, leading a team of senior people, across multiple departments. Honestly? It sounded like a idea.”
Workshops · aligning across departments
04Curiosity