Onboarding survey
5-step survey drove 18% install growth. 1-step only drove 14%.
1-step
WINNER
5-step
As a Product Designer
I design for millions.
What does it mean to design for 700 million people?
It means making something personal — at a scale where nothing feels personal.
Xiaomi Lock Screen · 2023 · View project →
It means building the system that other designers build on.
Components
Design Tokens
Localization
MIUI Design System 2.0 · 2024 · View project →
It means ‘just make it bigger’ is never the answer.
Click a card to vote. Swipe, use arrows, or tap the dots to switch groups.
The user was checking today's schedule on the folded screen. When it unfolds, what deserves the extra canvas?
The user was glancing at the home screen. Unfolded: should the same icons just get bigger, or should the new space become something else?
The user was writing a single note. Unfolded: keep one column of uninterrupted space, or split into a list-plus-editor like iPadOS?
Foldable Screen Framework · 2022 · View project →
At Xiaomi, I designed for scale. Then I joined a company where design was measured differently.
I design for business
At AppLovin,
design was measured in dollars.
The OOBE app-recommendation flow ships with Samsung, T-Mobile, and a dozen other OEMs. It reaches tens of millions of newly unboxed phones each quarter and contributes seven figures of revenue.
Design Common Sense
“Fewer steps is always better.”
“Cleaner UI converts more.”
“Users hate being forced.”
We tested all three.
All three were wrong.
App bundle
Showing all app icons lifted installs by 0.47 per user. Collapsed view only lifted 0.37.
Collapsed
WINNER
Transparent
Recommendation browsing
Swipe cards reached 15.65% CTR. Free-scroll list stayed much lower.
Free-scroll
WINNER
Swipe
Experiments need one hypothesis. Teams need one direction.
I design for teams.
My manager said this when he put me in charge of the design system:
“We just put a newcomer in charge, leadinga team of senior people, across multiple departments.Honestly? It sounded like a terrible idea.”
Only 1 year of experience
Already leading another key project
Started with 2 teammates who weren't sure about me
The entire dev team got reshuffled midway
Constantly playing "customer service"
Rules: scattered, incomplete, sometimes wrong
Step by step
Grew the team from 2 to 7
Held a 40-person workshop with design, PM, and research
Invited engineers to share their pain points
Cross-role review: 10 designers + 10 PMs + 10 engineers
Helped everyone understand the current state
Gathered evidence to set a clear direction
Took the first step alone so others could follow
Building a team was one thing. Getting different departments to think together was another.
I design for evidence.
Every project I’ve worked on started with a question I couldn’t answer from my desk.
Competitive analysis
User interviews
Usability testing
A/B testing
Survey design
Heuristic evaluation
Contextual inquiry
Affinity mapping
Card sorting
Journey mapping
I am curious.
Curiosity doesn’t stop at the office door.
Hi, I’m Sherry
I’m a UX Designer who likes to mess with systems, at work and off the clock.
By day I’ve shipped features to 700M phones, run 40-person workshops, and rebuilt the onboarding flow that quietly prints revenue for a few OEMs.
Off the clock I build little iOS toys, teach my two cats new tricks, and chase one more run down the slope.
Currently open to new adventures. If you’re building for real people, let’s talk.
still that same curiosity
Photos from things I keep chasing off the clock.
where things come together
just me and colors again
colors were my first love
behind the pixels